I'm not sure I could stand these in heavy rotation but still they're brilliant.
I've certainly put up with enough annoying, irritating and downright offensive ads over the years these are an example of doing what advertising should do. They're connecting with an audience and a demographic that Old Spice was largely left out of.
It's all about brand awareness, folks, and not necessarily increased sales of a particular product. In that these ads not only hit it out of the ballpark but into the football stadium down the freeway.
I'll pass on the scent in the product myself but the ads hit the target of what's talked about constantly on a CBC Radio show called "The Age of Persuasion" on just how to connect with an audience.
It's certainly reminded me that the brand is alive and very well and, in comparison with the annoying, sexist and insulting to both genders ads AXXE occupies time with on air are inexpensive, inviting and something I'll think of fondly.
I edit and publish, for my parish church, a small "newspaper" that appears at Christmas and then once later in the year.
The cost to reprint an article from a major US newspaper for this publication was $600 for a circulation of something like 200. Even with the normal three times multiplier newspapers used to use that meant at most 600 people saw an article they'd otherwise never have seen. Total cost is, then, one dollar per reader.
This may seem reasonable but once you get to the point of realizing that this is a small parish of about 120 members you start to see how silly this is.
And why, as Mike and others are saying, this is a net loss to everyone concerned even those charging so much cause no one will buy.
(Yeah, I know I shouldn't have but the article just fit so beautifully in the theme and, in the end, I bit my tongue and paid. Never again.)
Apple chose AT&T because it had the biggest network. Verizon took a look at the phone and rejected it because of some things with the deal that it didn't like but it was never really in the running anyway.
As you say, though, the market is a lot different now.
What I find curious is that while the iPhone was delayed in Canada it wasn't long once it came in that all three major carriers (Bell, Rogers and Telus) were flogging the thing while it remains exclusive to AT&T in the U.S.
And no, I'm not a fan of lock in either. I can see the two year contract but beyond that a handset owner ought to be free to go where they want to.
As this side of the story arrives here on Techdirt, over at Groklaw there's a story about IBM filing a "complete defence" to SCO's allegations back in 2006.
The stories aren't directly related but PJ's not known for doing something because she has an itch. She says this is for archival purposes and I don't doubt her on that score but tie that to this and is this another case of getting ready for "the company that's dead but won't lay down"?
Coincidence, yeah, but when observers of SCO start into this kind of thing I do start to wonder.
As the proposed legislation up here in Canada hasn't passed the Commons and Senate yet perhaps there's some hope for sanity here. I'm not counting on it but I'll hope anyway.
"it takes about 5 seconds for someone to say "I think I'll sell Korean Tacos off of a truck!"
But it can take a lot more time and resources to develop many other great products."
Which goes to show how much you know about the food business or the creation of a dish. About zero. It does take time and creativity to create both a dish and a unique location and way of serving it. (Or as close to unique as one can get.)
The point is that for thousands of years people created goods and products without copyright or patents or trademarks. So that none of those are required for humans to be creative or to build on what came before to come up with something new and useful.
That's the one question none of your rants have answered. And no, it has nothing what ever to do with free, it has to do with the innate human desire and ability to be creative.
These stupid levys have been around since the days of cheap cassette tapes when Canadian "artists", a curiously unique and uniquely unique entitled bunch at that, became afraid that someone might tape a LP and pass it to a friend. It was something like a nickle a tape and it's still there.
Then came CD recorders and players and the uproar became louder to the point where blank media is about 70% levy. The rest going back into a pool that some outfit like CAPAC gets and distributes back, allegedly, to the artist. (See: BMI, ASCAP.) Just to make things more urgent at the time the branch organizations of the **AAs got into the act and assured the same treadment for DVDs as CDs.
It's not like CanCon regulations that came into effect on radio and television (regularly ignored on commercial networks) that the Canadian music and recording industry has grown and flourished to where it can compete with anyone, anywhere, any time. In English or French.
Still, the bureaucrats and money collectors and (alleged) distributors want more which led to ISPs.
There's right wing political correctness and left wing political correctness. It's kinda a code so that neither entity can understand what the other is saying.
/sacrasm off
See, there is this strange beast we have in Canada called the Canada Council which is a tax payer supported body which blesses all manner of "artistic" tripe in the hopes that it will occasionally trip over Art which it does.
Also, blank CDs were the devil in disguise where Canadians now pay a tax (whoops, levy!) that goes straight to starving Canadian musicians because you can copy CDs. This all before file sharing and bittorrent!
Thing here is that McKennitt and her ilk consider themselves entitled to protection and subsidy by the populace in general and the goverment is obliging them while obliging the **AAs and the ACTA crowd.
So you see the problem, as it is in the US and elsewhere is that some artists feel entitled and not that they might actually have to work for something.
She's just as deluded about that as she is about everything else unfortunately some people and newspapers take her seriously.
Let's see now Turing was English therefore England is digital, therefore Great Britain is digital, therefore Europe is digital therefore....follow this long enough an you'll find that Prince hisself is digital and in digital denial though you may find he lives in one of those 2D Flatworlds!
On the post: Old Spice Man Is Horsing Around On Social Media
Brilliant!
I've certainly put up with enough annoying, irritating and downright offensive ads over the years these are an example of doing what advertising should do. They're connecting with an audience and a demographic that Old Spice was largely left out of.
It's all about brand awareness, folks, and not necessarily increased sales of a particular product. In that these ads not only hit it out of the ballpark but into the football stadium down the freeway.
I'll pass on the scent in the product myself but the ads hit the target of what's talked about constantly on a CBC Radio show called "The Age of Persuasion" on just how to connect with an audience.
http://www.cbc.ca/ageofpersuasion/
It's certainly reminded me that the brand is alive and very well and, in comparison with the annoying, sexist and insulting to both genders ads AXXE occupies time with on air are inexpensive, inviting and something I'll think of fondly.
On the post: eBay Sued For Patent Infringement... With Added Conspiracy Theory
"Look at dem yo-yos, that's the way you do it, makin' money on the USPTO!" (With apologies to Mark Knofler.
On the post: WSJ Opinion Highlights The Problems Of 'Permission Culture'
Too true
The cost to reprint an article from a major US newspaper for this publication was $600 for a circulation of something like 200. Even with the normal three times multiplier newspapers used to use that meant at most 600 people saw an article they'd otherwise never have seen. Total cost is, then, one dollar per reader.
This may seem reasonable but once you get to the point of realizing that this is a small parish of about 120 members you start to see how silly this is.
And why, as Mike and others are saying, this is a net loss to everyone concerned even those charging so much cause no one will buy.
(Yeah, I know I shouldn't have but the article just fit so beautifully in the theme and, in the end, I bit my tongue and paid. Never again.)
On the post: Class Action Against Apple & AT&T Over iPhone Moves Forward
Re: Didn't they have to?
As you say, though, the market is a lot different now.
What I find curious is that while the iPhone was delayed in Canada it wasn't long once it came in that all three major carriers (Bell, Rogers and Telus) were flogging the thing while it remains exclusive to AT&T in the U.S.
And no, I'm not a fan of lock in either. I can see the two year contract but beyond that a handset owner ought to be free to go where they want to.
On the post: Supposed 'Proof' Of SCO's Infringement Claims Against Linux Seem Lacking
Curious how things work sometimes
http://www.groklaw.net/article.php?story=20100712041127830
The stories aren't directly related but PJ's not known for doing something because she has an itch. She says this is for archival purposes and I don't doubt her on that score but tie that to this and is this another case of getting ready for "the company that's dead but won't lay down"?
Coincidence, yeah, but when observers of SCO start into this kind of thing I do start to wonder.
On the post: Brazil's Copyright Reform Proposal: Penalties For Hindering Fair Use Or The Public Domain
Hope for Canada?
As it stands bill C-32 is a mess.
On the post: Brazil's Copyright Reform Proposal: Penalties For Hindering Fair Use Or The Public Domain
Re: Re:
To be a "socialist" all you have to do is disagree with TAM!.
On the post: NTP Keeps On Making The Case For Patent Reform As It Sues More Companies
Re: Dell, IBM, and HP Are Next
Whoops, won't work cause they did email before PC's crawled out of Altair.
On the post: NTP Keeps On Making The Case For Patent Reform As It Sues More Companies
Re: Re: Re: Re: Re: Where did all the trolls come from
On the post: If You Kill Someone And Want To Get Away With It, Bragging About It On Facebook Isn't A Good Idea
Re:
On the post: Lack Of Food Copyright Helps Restaurant Innovation Thrive
Re:
But it can take a lot more time and resources to develop many other great products."
Which goes to show how much you know about the food business or the creation of a dish. About zero. It does take time and creativity to create both a dish and a unique location and way of serving it. (Or as close to unique as one can get.)
The point is that for thousands of years people created goods and products without copyright or patents or trademarks. So that none of those are required for humans to be creative or to build on what came before to come up with something new and useful.
That's the one question none of your rants have answered. And no, it has nothing what ever to do with free, it has to do with the innate human desire and ability to be creative.
On the post: Lack Of Food Copyright Helps Restaurant Innovation Thrive
Re:
On the post: Canadian Appeals Court Rules That ISPs Don't Have To Pay Copyright Levy
Re:
Then came CD recorders and players and the uproar became louder to the point where blank media is about 70% levy. The rest going back into a pool that some outfit like CAPAC gets and distributes back, allegedly, to the artist. (See: BMI, ASCAP.) Just to make things more urgent at the time the branch organizations of the **AAs got into the act and assured the same treadment for DVDs as CDs.
It's not like CanCon regulations that came into effect on radio and television (regularly ignored on commercial networks) that the Canadian music and recording industry has grown and flourished to where it can compete with anyone, anywhere, any time. In English or French.
Still, the bureaucrats and money collectors and (alleged) distributors want more which led to ISPs.
Sound familiar? :)
On the post: Zombie SCO Rises Again, Appeals Latest Ruling
" 'e's dead but 'e won't lay down!"
On the post: Zombie SCO Rises Again, Appeals Latest Ruling
Re:
On the post: Financial Columnist Lectures Little Kids Who Want To Give Away Lemonade That They're Destroying America
Re:
On the post: Financial Columnist Lectures Little Kids Who Want To Give Away Lemonade That They're Destroying America
Re: Re: Re: Gasp
/sacrasm off
Sadly too true, though
On the post: Canada Needs To Outlaw Breaking Digital Locks Or Popcorn Vendors Will Starve
Re: .......................
Also, blank CDs were the devil in disguise where Canadians now pay a tax (whoops, levy!) that goes straight to starving Canadian musicians because you can copy CDs. This all before file sharing and bittorrent!
Thing here is that McKennitt and her ilk consider themselves entitled to protection and subsidy by the populace in general and the goverment is obliging them while obliging the **AAs and the ACTA crowd.
So you see the problem, as it is in the US and elsewhere is that some artists feel entitled and not that they might actually have to work for something.
She's just as deluded about that as she is about everything else unfortunately some people and newspapers take her seriously.
On the post: Prince: No Music On The Internet; The Internet Is Over
Re: Re:
On the post: Prince: No Music On The Internet; The Internet Is Over
Re: Re: Re: Never liked it anyway
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