Q: How do you put a price tag on an infinite good?
A: Very carefully
Only when this question is answered by time/economists/philosophers, rather than forced upon us by a bureaucracy veiled in self-interest, will the masses accept it.
"If you're embarrassed about your customer base, are you likely to be serving it as well as you could? Is it that you are worried about scaring off young potential customers because your product "smells like old people"?"
It's speculative to assume Jitterbug is embarrassed by their customer base - I think you are reading too deeply into their behavior. Is a company more inclined to be "embarrassed" or more rather to just not deny a potential market. I'm pretty sure it's the latter.
Moreover, the folks from the trade show came from Marketing/Sales - of course your not going to get a straight answer. Isn't that a give-in by now?
Also, I'm sure you've seen Jitterbug commercials, where they portray men and women in their late 30's, early 40's assisting what is assume to be their parents with...Jitterbug phones.
Again, I'd rather believe they are not embarrassed by their clientele, but rather don't want to openly deny a potential market, no matter how unintuitive (and ridiculous) it may seem. I'm not saying they are not specifically targeting seniors, which I think they are, I just don't think you're going to get the answer you're looking for from a guy in Sales. End of story.
On the post: Sarkozy Talks About 3 Strikes As Defending Freedom, But Only Freedom For The Industry
Question
A: Very carefully
Only when this question is answered by time/economists/philosophers, rather than forced upon us by a bureaucracy veiled in self-interest, will the masses accept it.
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Anyone surprised?
On the post: The Jitterbug Phone...Turns Out It's For Seniors
Hmm..
It's speculative to assume Jitterbug is embarrassed by their customer base - I think you are reading too deeply into their behavior. Is a company more inclined to be "embarrassed" or more rather to just not deny a potential market. I'm pretty sure it's the latter.
Moreover, the folks from the trade show came from Marketing/Sales - of course your not going to get a straight answer. Isn't that a give-in by now?
Also, I'm sure you've seen Jitterbug commercials, where they portray men and women in their late 30's, early 40's assisting what is assume to be their parents with...Jitterbug phones.
Again, I'd rather believe they are not embarrassed by their clientele, but rather don't want to openly deny a potential market, no matter how unintuitive (and ridiculous) it may seem. I'm not saying they are not specifically targeting seniors, which I think they are, I just don't think you're going to get the answer you're looking for from a guy in Sales. End of story.
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