It absolutely is a fear of the unknown. They dont know how to leverage it for their benefit so unfortunately they would rather fight it and speak out against it.
When I offer free mobile apps and free digital files of our titles, our sales go up. When I dont offer them, our sales go down. Its as simple as that.
The goal is to give fans what they want and offer them a product they are willing to pay for. Instead of fighting the future we need to embrace it and harness it to offer a unique and compelling product that a reader will want to pay for.
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Re: Re: Comic Publisher
When I offer free mobile apps and free digital files of our titles, our sales go up. When I dont offer them, our sales go down. Its as simple as that.
The goal is to give fans what they want and offer them a product they are willing to pay for. Instead of fighting the future we need to embrace it and harness it to offer a unique and compelling product that a reader will want to pay for.
Techdirt has not posted any stories submitted by 215ink.
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