There is also an article that goes into more detail about how Facebook and the official website will be tied into promoting the release...
As part of this innovative release strategy Lionsgate UK has received Lottery funding from the UK Film Council‘s Digital Innovation in Distribution strand. With this grant Lionsgate UK are planning a groundbreaking interactive campaign with Facebook that will allow greater synergy between fans, social media and the film’s official website through advertising, competitions and user generated content.
The central theme to this activity is in keeping with the tone of the movie – demons and the dark side to urban life. Facebook users and film fans will be asked to capture their own versions of the demons within their city through photography and/or artwork and upload them to the official website or the Facebook fan page with an incentive to win. Fans of the film will be able to view and vote on their favourite content on both sites, as well as having the cast and crew involved in the judging process. The advertising strand to this campaign takes the form of a highly engaging “voting ad” which will allow the user to engage with the themes of the film and click through to further unique content on both the fan page and official website.
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www.jimsturgessonline.com
There is also an article that goes into more detail about how Facebook and the official website will be tied into promoting the release...
As part of this innovative release strategy Lionsgate UK has received Lottery funding from the UK Film Council‘s Digital Innovation in Distribution strand. With this grant Lionsgate UK are planning a groundbreaking interactive campaign with Facebook that will allow greater synergy between fans, social media and the film’s official website through advertising, competitions and user generated content.
The central theme to this activity is in keeping with the tone of the movie – demons and the dark side to urban life. Facebook users and film fans will be asked to capture their own versions of the demons within their city through photography and/or artwork and upload them to the official website or the Facebook fan page with an incentive to win. Fans of the film will be able to view and vote on their favourite content on both sites, as well as having the cast and crew involved in the judging process. The advertising strand to this campaign takes the form of a highly engaging “voting ad” which will allow the user to engage with the themes of the film and click through to further unique content on both the fan page and official website.
www.horrorsociety.com
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