@Daydream: I totally agree with you. There's placement advertisement in series and movies, I don't think it would be wrong in videogames... If correctly placed.
Just think of any "open world" game. Billboards, cereal boxes, chocolate bars, soda drinks (Nuka-Cola, anyone?), whatever... Suddenly, the sky is not the limit, anymore. Not even the next galaxy. Or Universe. If you make it fit in a way that "just seems" logical and somehow "feels correct".
I get it if a company doesn't want to associate themselves with a dystopian end-of-the-world apocalyptic game, but... I think they are losing A LOT when they don't place their products (always in a logical and non disruptive way) in videogames. It would also mean an extra revenue for game producers. Not that I think that I'm inventing the wheel, here, it's that I can't think of a really well implemented case.
Of course, if you wanna do things right, take a look at the final prize for the Beachhead Expedition in No Man's Sky: the 'SSV Normandy SR1' from Mass Effect that you could add to your frigate group. Now THAT is an example of an advert placed where it should go. A perfect example of target, nay, BULLSEYE advertising, methinks.
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Re: Ads in games
@Daydream: I totally agree with you. There's placement advertisement in series and movies, I don't think it would be wrong in videogames... If correctly placed.
Just think of any "open world" game. Billboards, cereal boxes, chocolate bars, soda drinks (Nuka-Cola, anyone?), whatever... Suddenly, the sky is not the limit, anymore. Not even the next galaxy. Or Universe. If you make it fit in a way that "just seems" logical and somehow "feels correct".
I get it if a company doesn't want to associate themselves with a dystopian end-of-the-world apocalyptic game, but... I think they are losing A LOT when they don't place their products (always in a logical and non disruptive way) in videogames. It would also mean an extra revenue for game producers. Not that I think that I'm inventing the wheel, here, it's that I can't think of a really well implemented case.
Of course, if you wanna do things right, take a look at the final prize for the Beachhead Expedition in No Man's Sky: the 'SSV Normandy SR1' from Mass Effect that you could add to your frigate group. Now THAT is an example of an advert placed where it should go. A perfect example of target, nay, BULLSEYE advertising, methinks.
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