If Facebook couldn't have trademarked "Facebook" there would have been nothing to stop someone setting up www.facebook.tv or whatever and providing a similar service.
However, where the name is generic it is usual to require that there is a mark (ie logo) which is distinctive as well.
And trademarks are always (as far as I know) assigned for specified groups of products and services.
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wayback machine to the rescue
https://web.archive.org/web/*/http://www.fbi.gov/scams-safety/e-scams?utm_campaign=email-Imm ediate&utm_content=145512
(untitled comment)
However, where the name is generic it is usual to require that there is a mark (ie logo) which is distinctive as well.
And trademarks are always (as far as I know) assigned for specified groups of products and services.
Techdirt has not posted any stories submitted by derekcohen.
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