If content providers want more subscription money, then just get it directly from the people. I have no problem paying Fox twice the money for their programming than they were asking from TWC. I would also pay the same amount to a handful of other media companies for their programming, ditch my cable TV, and still come out paying less than I pay for Internet and cable TV today. In the end, I only pay for the content I want, and I get it when I want. It's a win-win situation for me and the content providers. Sorry cable TV. You're just not necessary or relevant anymore.
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Just cut out the middle man already (as Michael C)