I have one of those Amazon TVs with the Fire TV built in – checked the data usage and just one TV – excluding my computer and other streaming devices – used 600GBs of data last month.
If my internet provider did do data caps the kind of cord cutting I do would be impossible.
Their problem is exacerbated by the fact they have little chance of getting young people. For example, when I got my first apartment in 2001 signing up for cable was automatic – I gave it no thought whatsoever. Internet video didn’t really exist (not even YouTube!) and even though I didn’t watch a ton of TV I wanted more than three broadcast networks. Now in 2017 I can’t imagine any young person getting their first place, especially one used to Netflix/Amazon Prim / Hulu, feeling the need to sign up for cable channels that cost over a hundred dollars a month.
Seriously, if there are thousands of hours of TV out there, and no way you can watch all of it, the Netflix/Hulu/Amazon half cost $30 a month and the cable TV half costs over $100 a month – why would you even consider Cable TV? You can’t watch it all anyway.
Have had cable since my first apartment in 2001. Sold my old house in late 2016 – only got internet in the temporary apartment. Moved in the new house a few weeks ago – no desire for anything but internet.
Once you go streaming only there is zero desire to go back – why would I ever want to watch anything that’s not on-demand, commercial free? Plus, since I am saving so much money I can buy shows on Amazon and iTunes and watch them indefinitely – cable goes away when I quit paying for it. And I can’t imagine any young person getting their first place ever signing up for cable in 2017.
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Re: Marketing
I think it would really be:
AT&TDirecTVUverseHBOGONow
data caps will be how they attack cord cutting
If my internet provider did do data caps the kind of cord cutting I do would be impossible.
Re: Re: Good luck with young people
Of course I thought about it - do I want to watch three networks and DVDs with ads I can't skip (and no Netflix/Redbox)?" and the answer was no.
Good luck with young people
Seriously, if there are thousands of hours of TV out there, and no way you can watch all of it, the Netflix/Hulu/Amazon half cost $30 a month and the cable TV half costs over $100 a month – why would you even consider Cable TV? You can’t watch it all anyway.
this is literally me
Once you go streaming only there is zero desire to go back – why would I ever want to watch anything that’s not on-demand, commercial free? Plus, since I am saving so much money I can buy shows on Amazon and iTunes and watch them indefinitely – cable goes away when I quit paying for it. And I can’t imagine any young person getting their first place ever signing up for cable in 2017.
Techdirt has not posted any stories submitted by Totes McGoats.
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