The free model will need to evolve into something different or will die out. Either electricity and maintenance costs will be higher than tips from passengers and advertising dollars or cabbies will bully them out.
If you just put a sticker on a bumper for advertising - there is no way to measure its impact, and in these hard economic times unless you prove that those ads are working - the ad dollars will dry up fast. One way would be to do more proactive advertising by selling in these free vehicles advertisers products - that could be selling tickets to the shows, exhibitions, etc..
I agree with Coward
If you just put a sticker on a bumper for advertising - there is no way to measure its impact, and in these hard economic times unless you prove that those ads are working - the ad dollars will dry up fast. One way would be to do more proactive advertising by selling in these free vehicles advertisers products - that could be selling tickets to the shows, exhibitions, etc..
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