This is pretty typical as I know more than a few people in the reputation management game.. most of them go at it completely wrong and their clients never come out for the better.
It does unfortunately ruin it for the rest of the industry that have a more honest and proactive approach over trying to game Google. Threatening lawyers to take down content is never a good idea, lawyers love stuff like this and will always take you up once you've fired off that email.
I wish more stories like this would come out, lots of lessons and best practices for everyone involved./div>
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Reputation Management gone to the dogs
It does unfortunately ruin it for the rest of the industry that have a more honest and proactive approach over trying to game Google. Threatening lawyers to take down content is never a good idea, lawyers love stuff like this and will always take you up once you've fired off that email.
I wish more stories like this would come out, lots of lessons and best practices for everyone involved./div>
Techdirt has not posted any stories submitted by TomG.
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