This isn't quite accurate. Most viral videos die out in popularity rather quickly no matter what; the vast majority of views come during a short window, and licensing companies often acquire the rights before or during this spike. Also, some videos continue to generate interest for years, bringing revenue with it. Finally, those who use a video without proper rights don't necessarily get away scott free by removing it when asked. Many habitual copyright infringers run up large liabilities that eventually are tapped by lawsuits to repair the damage done.
Copyrighted videos may be shared without a licensing fee. It is those who rip and upload videos to wrongfully benefit who get in trouble, and blocking them does little to stop a good video from going viral.
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