Not that this inherently a bad thing... But let's be clear on what Media as a Service is. You mention iTunes. They are now gatekeepers just as any major studio or network was/is.
It is not incredibly cheap or easy to get a film on there. Apple has announced their new iPhone 4.0 terms which looks like it is severely cutting down access to developers, meaning no flash or any other outside programming.
Netflix has set itself up to be a potential clearing house. They are already doing Maas, the concept is not new. On smaller levels so is Indieflix, Distribbr, any number of them. It will come down to who has reliable taste and who is worth the ticket price. It will be like HBO v Showtime, etc.
How many of these can we pay for? Well, someone might get the idea to group several together into a network of sites. But who would have the money for that other than the studios or cable/internet providers?
We need to hear a solution that includes truly intangible, unrepeatable experiences that are a way for artists, musicians, filmmakers to make money. All these 'upsells' and 'new generatives' are just more digital content to copy for free.
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Maas = New Gatekeepers
It is not incredibly cheap or easy to get a film on there. Apple has announced their new iPhone 4.0 terms which looks like it is severely cutting down access to developers, meaning no flash or any other outside programming.
Netflix has set itself up to be a potential clearing house. They are already doing Maas, the concept is not new. On smaller levels so is Indieflix, Distribbr, any number of them. It will come down to who has reliable taste and who is worth the ticket price. It will be like HBO v Showtime, etc.
How many of these can we pay for? Well, someone might get the idea to group several together into a network of sites. But who would have the money for that other than the studios or cable/internet providers?
We need to hear a solution that includes truly intangible, unrepeatable experiences that are a way for artists, musicians, filmmakers to make money. All these 'upsells' and 'new generatives' are just more digital content to copy for free.
Techdirt has not posted any stories submitted by MartyThornley.
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