Yes - their strategy is to build fans and euphemistically "cater to those fans" - but this misses the reasons people become fans in the first place. (And count me as a fan, I've just renewed my subscription.)
This reason can be summarised down to - the quality of the magazine makes me want to buy it. What do I mean by this?
- They invest in their reporting - the reporting is unique, thorough and well-researched. They have extensive overseas bureaux. It's informative, interesting, and very often unique.
- A philosophy. This is one of those either you buy into to it or you don't things and it permeates every aspect of the publication from design to advertising to editorial. It's very global, tends towards a positive outlook, and avoids sensation and celebrity.
- They recognise that reading a magazine is not just about words. Yes you can read the articles online, however the printed magazine is great to hold and read. Excellent layout, high quality paper stocks, good advertising.
Other people I know who read this magazine (and there aren't many of them) all read the magazine because it's a great magazine, not because of the "extras".
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Kinda missing the point on Monocle (as Matt)
This reason can be summarised down to - the quality of the magazine makes me want to buy it. What do I mean by this?
- They invest in their reporting - the reporting is unique, thorough and well-researched. They have extensive overseas bureaux. It's informative, interesting, and very often unique.
- A philosophy. This is one of those either you buy into to it or you don't things and it permeates every aspect of the publication from design to advertising to editorial. It's very global, tends towards a positive outlook, and avoids sensation and celebrity.
- They recognise that reading a magazine is not just about words. Yes you can read the articles online, however the printed magazine is great to hold and read. Excellent layout, high quality paper stocks, good advertising.
Other people I know who read this magazine (and there aren't many of them) all read the magazine because it's a great magazine, not because of the "extras".
Techdirt has not posted any stories submitted by .
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