mattybeast’s Comments

• Feb 1st, 2016 @ 4:10pm

  Re: Re:

  on The Fine Bros Plan Is Actually Pretty Cool If You Get Past How They Announced It
  And now I just watched a video in an above comment that pretty much spells out my point and then some.
• Feb 1st, 2016 @ 3:52pm

  Re:

  on The Fine Bros Plan Is Actually Pretty Cool If You Get Past How They Announced It
  Sorry I'd meant to type
  "None of these partnerships will be very profitable for the creator"
• Feb 1st, 2016 @ 3:48pm

  (untitled comment)

  on The Fine Bros Plan Is Actually Pretty Cool If You Get Past How They Announced It
  Seems to me this "React world" has less to do with empowering, or enabling content creators as much as it is an attempt to exploit them.
  
  There is nothing to trademark as far as "concept".
  Their "format" appears to be by and large the the concept itself. That leaves the "brand" as what they can license.
  
  They compare this to franchising but it's not really the same thing at all as there is no standard that content creators have to live up to as in a franchise agreement. It's open to anyone, and you get to used the branding and the "support that comes along with it", which if there are tons of people making these videos, is meaningless because it's just impossible to manage thousands of "partners". None of these partners will be very profitable for the creator, but ALL of them will be earning Fine Bros Entertainment 30-50% of the revenue they generate, even if it is just pennies. The scale could make it very profitable for them , so I just don't buy this whole "empowering content creators" jazz.