but it's still stupid deadline. Once activated, the copy should work forever (assuming the DRM servers stay online, company doesn't fold, etc). The digital copy is on a disc in the package already but you only have until a certain date to "activate" it (which means iTunes or whatever adds the DRM using your account info and the redeemable code with the disc). It's an artificial limitation that doesn't make sense. What if I buy the disc after the deadline? I now have a disc with content I can't access. By the time of the deadline date, the movie will already be well past the airing on premium cable window anyway (and will have been rentable/Netflixable for longer).
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The digital copy expiration is only for activation...
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