Kudos to Y!Exec for revealing web-ad-revenue trade secrets--ever more valuable than any patent! "It's common practice." As for lawsuits, I would anticipate instead Marketing Execs to vote with their budgets and (attempt to) select more level playing fields. Q:What's your ad squash policy? A:Zucchini? Coda:Short Yahoo!? Why bother? As Y! charges me to Thunderbird or gmail my email, me and my wallet (M&MW(tm);) visit Y!sites no more than (4) times per year. Que lastima!
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Trade Secrets Revealed!
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