From BBC: "Asked on Facebook whether people would be prevented from making a video called, for example, 'Kids react to Red Bull', the Fine Brothers replied: 'That is a trademarked show name, so yes, that is correct.'" First of all, that title is a great example of classic fair use, so they are mistaken as to the limitations of their rights through registrations like KIDS REACT. They apparently think that merely using their purported trademarks in a descriptive manner is something they are entitled to prevent. Their tweets regarding BuzzFeed and Ellen videos that show reactions show they feel they are entitled to something and they were somehow wronged. This won't end well. I do not at all believe that they started registering marks because they wanted to do something cool. They tried to dress up their attempt to expand their ability to claim IP rights in a cool way, however, most people don't seem to have been fooled as to what this is all about.
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Mike, you are usually right but you are getting it wrong here.
"Asked on Facebook whether people would be prevented from making a video called, for example, 'Kids react to Red Bull', the Fine Brothers replied: 'That is a trademarked show name, so yes, that is correct.'"
First of all, that title is a great example of classic fair use, so they are mistaken as to the limitations of their rights through registrations like KIDS REACT. They apparently think that merely using their purported trademarks in a descriptive manner is something they are entitled to prevent. Their tweets regarding BuzzFeed and Ellen videos that show reactions show they feel they are entitled to something and they were somehow wronged. This won't end well.
I do not at all believe that they started registering marks because they wanted to do something cool. They tried to dress up their attempt to expand their ability to claim IP rights in a cool way, however, most people don't seem to have been fooled as to what this is all about.
Techdirt has not posted any stories submitted by Ted Hasse.
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