More Focus On Online Ads
from the wait-a-second... dept
With all the recent studies suggesting the doom of online advertising, I though this study was interesting: dot coms are focusing more on online advertising. Apparently they realized it's a lot cheaper than print advertising and they can track it much better. This goes against all the other reports that were saying that online advertising was useless and dot coms were dropping out of all types of advertising.
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Wait, I just thought of a unique ad that I sorta remember. It's on slashdot all the time, the one where a giant penguin says, "Good evening, Mr. Gates"... But I still don't remember what company that was for .. VA Linux? I'm not even sure.
I just dread the day when banner ads start talking. The flashing ones are bad enough. Is there any hope that banner ads won't get more annoying in their attempts to get people's attention? As bandwidth gets better, will we have a bunch of silent (hopefully) mini-movies flashing 'Click Here' on the edges of our browsers?
I'll stop rambling now. I just wanted to rant on how useless I think the current banner ads are.
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Also, as for your concept of banner ads talking... that happened a long time ago. I can't find the article about it, but I remember someone playing around with that at least two years ago (and probably before that). It was big news. I think it was a company like AT&T or some other big company that had a banner ad showing a little girl who talked... There was an article that pissed me off because they described it like a revolutionary idea. It didn't last long because it really pissed people off.
Also, there have been some banner ads that I've seen in the past with sound (sometimes freaking me out). I tend to open many browser windows at once, so when one starts spewing sound, I'm often confused where it's coming from. I do remember, though, that my favorite ad banner (HP's mopier ad that was the game of "pong" from early 1997) I only discovered because the stupid ball was making a noise as it bounced off the walls...
I also know there are some sites that keep collections of cool banner ads (kinda like adcritic), so apparently there are others who like to remember cool banner ads.
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