Price Not A Big Deal For Online Shoppers
from the uh-oh dept
A surprising study showing that price is not a big concern for many online shoppers. For years people have just been assuming that people who shop online do so simply for the best price. The article suggests that because of this faulty assumption, many online retailers have set prices in a destructive manner to their company. I'm not so sure I agree with that. I think that as a way to build brand initially, low prices definitely has helped some of the more successful retailers. However, as e-commerce matures, people are more concerned about other issues, such as customer service, and thus, brand is taking over in importance. This is, by the way, what companies like Amazon.com predicted from the very beginning - in explaining why they were losing so much money. So, perhaps it's not that big of a surprise.
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Not as much of a surprise to me
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