How To Name Companies Part II
from the a-yearly-tradition dept
What is it about early December that makes people want to write about how to name companies? Last year at this time we had a post about naming companies (By the way, if you started reading Techdirt in the past year, go back and read that article. It's funny. Really funny). This year, there's a (not nearly as funny) article about the process that went into changing Andersen Consulting to Accenture. Of course, at the rate companies are going out of business these days, you'll simply be able to pick up old names at liquidation sales. There's a business idea for those of you looking for one, by the way. Buy up the trademarks to business names and sell 'em off. Ooops, looks like someone is already in that business (and they even have cheesey background music on their website - that'll be tough to beat).
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