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Rewriting History Accenture Style

Techdirt

from the a-hefty-task dept

Mon, Feb 12th 2001 5:14pm — Mike Masnick
I just received an email from folks at Accenture (formerly Andersen Consulting) saying that they're surfing the entire web looking for any references to Andersen Consulting and asking that they be changed to Accenture. This seems like a huge waste of time and effort. Anyway, considering that any reference to Andersen Consulting in a Techdirt posting was a news item which was about about Andersen at the time it happened, I'm not making any changes. I just thought it was amusing that they're making this request. Full text of the email is below.Andersen Consulting becomes Accenture
As you may know, the company formerly known as Andersen Consulting has renamed itself to Accenture. The New Media team has the monumental task of identifying and changing all references to Andersen Consulting on the World Wide Web.

We need your help!
We ask that you join us in strengthening our new brand by changing all Andersen Consulting references to Accenture and redirecting all links to our new website, www.accenture.com. Please use our accenture.com rebranding toolkit for instructions on updating your website. The toolkit can be found at: www.accenture.com/rebranding

Thank you in advance for your cooperation during this exciting change for our organization.

Regards,
The New Media Team
Accenture

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6 Comments

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  • identicon
    ScooterBoy, 12 Feb 2001 @ 5:38pm

    No Subject Given

    Accenture... almost as wonderful as the Ac logo they rolled out a few years ago.

    [ link to this | view in chronology ]

  • identicon
    Mr Andersen, 13 Feb 2001 @ 3:34am

    Andersen Consuilting

    I think that we ought to mention the former Andersen Consulting as many times as we possibly can in all kinds of postings. The CFKAAC deserves all it gets for picking a really sucky name that can;t even be rendered properly in most typefaces!!

    [ link to this | view in chronology ]

    • identicon
      DevBoy00, 13 Feb 2001 @ 8:18am

      Re: Andersen Consuilting

      Changing their name to Accenture (whatever) is not a good idea. Unfortunately for them they are taking all of their name recogintion and throwing it out the door. Duh.

      [ link to this | view in chronology ]

      • icon
        Mike (profile), 13 Feb 2001 @ 11:28am

        Re: Andersen Consuilting

        They had to change the name after the lawsuit with Arthur Andersen.

        [ link to this | view in chronology ]

        • identicon
          ann, 5 Apr 2002 @ 8:07pm

          Re: Andersen Consuilting

          Just take a look at the dates of these original comments! They, obviously, knew something we didn't and wanted to distance themselves from the Andersen name. They just won a contract from AT&T, the co. I work for...5 yrs, 8 billion and they've laid off about 2000 people. Personally, we've been doin' alright for over 100 yrs! Do we really need to "consult" with anybody?

          [ link to this | view in chronology ]

        • identicon
          ann, 5 Apr 2002 @ 8:11pm

          Re: Andersen Consuilting

          Andersen's not lookin' too good right now.

          [ link to this | view in chronology ]


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