Going Out Of Business The Best Way To Get Press Coverage For Your Struggling Dot

from the too-late-to-do-much-good dept

What's the best way to get media coverage for your struggling dot com? Go out of business. At least that's the tongue-in-cheek suggestion of a new study from a PR firm, that found that many businesses got a lot more press coverage in going out of business than they did trying to build their business. Among the top "flameouts"? Boo.com, Pets.com, and Toysmart.com.