Mac Attack
from the Risky-Business dept
Techdirt usually likes to bash Apple's hardware and software, but why overlook their business strategy? Apple is set to open retail stores everywhere from NYC to Palo Alto to McLean, Virginia!?! Meanwhile, back at the halls of justice, Apple is trying to regain their education market by pushing their new iBook. These are fairly aggressive moves against Gateway and Dell (respectively). Who's says economic downturns aren't the perfect time to wage war? Um, yeah, that's the ticket.
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McLean
McLean is a hoity-toity suburb of Washington DC; It's kind of like Palo Alto's relationship to San Francisco.
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an ananolgy
Three stores? Pardon me, but someone help find my giveashit hat.
Agressive moves against Dell and Gateway? Uh, that's like saying a Springer store opening in Philly and 3 more redneck stations playin his afternoon show is an agressive move against Donahue reruns and Oprah.
ps) I don't mean to be negative. but if Apple ever hopes for a chance in hell of anyone taking their product as a serious piece of Hardware and not an expensive piece of furnature, they need to price their products competitively and boost their CPU crunching power to at least come close to their PC competitors. I know they're big with kids, but so were swatches - both are good examples of expensive hunks of plastic crap.
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an analogy...
Three stores? Pardon me, but someone help find my giveashit hat.
Agressive moves against Dell and Gateway? Uh, that's like saying a Springer store opening in Philly and 3 more redneck stations playin his afternoon show is an agressive move against Donahue reruns and Oprah.
ps) I don't mean to be negative. but if Apple ever hopes for a chance in hell of anyone taking their product as a serious piece of Hardware and not an expensive piece of furnature, they need to price their products competitively and boost their CPU crunching power to at least come close to their PC competitors. I know they're big with kids, but so were swatches - both are good examples of expensive hunks of plastic crap.
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Surprise? Not...
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Re: an analogy...
BTW, I happen to agree that opening retail stores is a bad move for Apple. An aggressive move isn't necessarily an effective or even threatening one...
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