Banners Build Brands
from the aha dept
When banner ads first showed up on the internet, I thought the whole concept of the "click-through" was ridiculous - why would companies want to send people away from their site? At the same time, I could see how banners were useful strictly for branding. If I see enough banners, I might not click through on any of them, but I'll remember some of the brands I see. It seems that most people (or at least companies involved in advertising) felt the other way around (and made lots of money in doing so). They pushed the whole click through model (though more and more companies have been abandoning it) as a good metric to use for the value of advertising. Now, here's a study that points out that banners do help to increase brand awareness. Of course, you could also say that X10 has increased their brand awareness greatly with their damn pop ups as well - though much of it is (hopefully) negative. Update: Ah. Perfect timing. Here's an article saying that more and more companies won't give click through data anymore, because they don't think it matters.
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One word sums this all up...
"Sheeple"
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you can get rid of them for 30 days by going to:
http://www.x10.com/home/optout.cgi?DAY=30&PAGE=http://www.x10.com/x10ads1.htm
this sets a cookie on your machine that expires after 30 days. but you can probably just modify the DAY=30 to DAY=365 and maybe the cookie won't expire for a year.
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window.open() -- between using junkbuster as
a filtering proxy and turning off window.open()
in Konquerer, I am nearly ad free.
Brian
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Most webmasters, given the choice to have a site without ads that is fully financed through some other means, would jump at it. Until something like that comes, or until people stop minding to pay subscription fees to thousands of sites, ads will never die.
If you disable ads you disable the webmasters only way of making money from their site.
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