Revolution In The Aisles
from the how-to-sell-at-a-big-electronics-store dept
An interesting article looking at the problems facing many of the big electronics retailers. Most have very poorly trained staff, who simply push the highest margin items, rather than really help the customers. At the same time customers are looking for places to go to get real information about the products available - and these electronics retailers are missing a huge opportunity (and annoyng customers) by not having a trained staff to deal with these issues. My own experiences have shown that electronics store employees often give wrong information to customers. My strategy when I go into those stores is to do my research ahead of time or bring along someone who knows more about whatever I need to buy than I do. Then, I avoid all the sales people, get what I want, and get out of there. Update: With the Red Herring's redesign, this article seems to have gone away completely.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Its all about money
I *do* however, blame ANY salesperson that is overly aggressive and argues with me about MY decision to buy a product by trying to sell me another or whatever latest fad warranty/deal they have...its MY money, my decision...If this happens, they get one warning...then rude comments and NOT my cash.
[ link to this | view in chronology ]
Re: Its all about money
Uhh, how exactly is this a problem for the retailers ? Sounds like a great way to make a ton of money!
[ link to this | view in chronology ]
Re: Its all about money
[ link to this | view in chronology ]
Re: Its all about money
[ link to this | view in chronology ]
Problem is Endemic to Mass Market Electronics
[ link to this | view in chronology ]
Big Box Retailers
[ link to this | view in chronology ]
Bentonville, AK
[ link to this | view in chronology ]
clerks vs. salespeople- there is a difference!!
I sold hifi and had my brains sucked out many times...had one customer work me to buy the whole system, then he went to the big box store and bought it. Price difference $20.00!!!!!!!! When he called me looking for help in setting the system up, I politely told him to call the clerk he bought it from or I would help him at $20.00 an hour with a $50.00 minimum. He ended up returning the system, and came down and bought it from me. I got the system up and running at his house in 30 minutes. Only time I heard from him again was when he wanted to buy more items.
[ link to this | view in chronology ]