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Yahoo Says Ads Will Become More Intrusive

Stupidity

from the how-nice dept

Wed, Dec 5th 2001 10:31am — Mike Masnick
Well, this is just great. A representative from Yahoo has explained how the company is trying to push for more premium service fees as well as more intrusive ads. I can almost understand the service fees side, but the fact that the current intrusive ads annoy their users, it seems a bit stupid to push for more intrusive ads. Wouldn't it be much smarter to come up with more targeted ads that users actually find useful? I guess that's too much work. Instead, they're just going to piss off as many users as possible, and convince them to go elsewhere. Probably not the greatest strategy.
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6 Comments

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  • identicon
    Tech 'N Artist, 5 Dec 2001 @ 2:28pm

    No Subject Given

    Intrusive adverts will, and do, discourage me from visiting a web site. Pop-ups in particular suck, pop unders I almost never see because I can just quit program.

    It would help if the ads were not so cheesy looking, more aesthetically pleasing. Who designs these things, the same people who do design slot machines?

    [ link to this | view in chronology ]

  • identicon
    Cory, 6 Dec 2001 @ 12:34am

    And ...

    And could someone PLEASE tell me how large X-10's freakin' ad budget is ? They have spots all over the place ! UGH !

    [ link to this | view in chronology ]

    • identicon
      The mad Accountant, 6 Dec 2001 @ 5:51am

      Re: And ...

      Really big and really stupidly spent! I have done a personal non scientiffic poll over the last 3-4 years among cusomters friends and acquaintances - exactly 2.5 people have made a purcahse through banner ads (or their brethren pop-whatevers). Need I say more? The ads simply don't work. It looks like some marketing guy has the board snowed that traffic can somehow relate to sales. Same old saw - same old result - chapter 11 for x-10!

      [ link to this | view in chronology ]

  • identicon
    David, 6 Dec 2001 @ 6:15am

    The uselessness of Yahoo...

    I haven't used Yahoo in about a year or more - the directory is way out-of-date, the 'sponsored links' are annoying, you have to scroll way down the page to find what you want, and there are, as you say, far too many adverts. And with engines like Google bringing so much more precision to simple searches, there's very little point to go there anymore.
    Having said that, my e-card site still gets more visitors referred from Yahoo than any other search engine.

    [ link to this | view in chronology ]

  • identicon
    ltlw0lf, 6 Dec 2001 @ 10:09am

    Not a problem...yahoo still will lose.

    Just by turning off javascript (who needs it anyways, dynamic pages are best generated on the server using php anyways,) all of the pop-overs, pop-unders, and a majority of the ads (that require javascript) disappear. Problem solved...end of story.

    [ link to this | view in chronology ]

    • identicon
      Anonymous Coward, 15 Jul 2002 @ 9:53am

      Re: Not a problem...yahoo still will lose.

      Unfortunatley some websites "require" javascript in order to run. Once you turn on javascript you see the requirement was for the ads. Check out ad-subtract (pc-only). IT's pretty good at filtering all the pop up/under nonsense as well as taken ads off the page. Occasionally it will mess with the formatting of a page though. That pretty rare though.

      [ link to this | view in chronology ]


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