We Built It And No One Came

from the might-have-helped-to-have-done-some-research-first dept

Here's an article about how some "television commerce" attempts by big name companies in the UK have ended in failure because people just don't want to buy from their television. Of course, that hardly explains phenomena such as the Home Shopping Network and QVC - but perhaps (?) these are uniquely American successes. However, the article does make a good point about big companies with big brands deciding that if they build something, the customers can be marketed into spending money on it. Whatever happened to figuring out what customers really need?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Florian M Unterkircher, 29 Jan 2002 @ 4:11am

    not uniquely American, home shopping != t-commerce

    I hear HSN and QVC are doing very well in Germany. Not sure whether this is really "t-commerce" though since it is not really an interactive service (where you would place an order on your tv screen). One reason why home shopping works as opposed to television commerce is that the majority of buyers will be on the lower end of the intellectual scale, and making a phone call is a lot easier than figuring out what all those buttons on your remote control can do.

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.