Marcom By Blogging
from the interesting-plan dept
Wired has an interesting article about how Macromedia has turned to blogging to provide its customers with better information. They asked various Macromedia "community managers" to create their own blogs (on non-Macromedia owned sites) in order to be able to post information about their various software products. The only limitation they gave the managers was that the blogs should stay somewhat on-topic (no stories about what your cat did). While some people might think this is just another "evil" corporate marketing attempt, I think it's a pretty cool idea. As someone points out, if it were just pure marketing, then no one would come to the blog. However, by giving the bloggers freedom to write in their own voice, it does give them personality, and let's them both get more information to their customers in a timely manner and (more importantly) get more feedback from their customers. It strikes me as a very intelligent way to actually have a personal conversation with a customer.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
If they were open about the plan from the start, they didn't advertise the fact clearly enough.
[ link to this | view in chronology ]