Marcom By Blogging
from the interesting-plan dept
Wired has an interesting article about how Macromedia has turned to blogging to provide its customers with better information. They asked various Macromedia "community managers" to create their own blogs (on non-Macromedia owned sites) in order to be able to post information about their various software products. The only limitation they gave the managers was that the blogs should stay somewhat on-topic (no stories about what your cat did). While some people might think this is just another "evil" corporate marketing attempt, I think it's a pretty cool idea. As someone points out, if it were just pure marketing, then no one would come to the blog. However, by giving the bloggers freedom to write in their own voice, it does give them personality, and let's them both get more information to their customers in a timely manner and (more importantly) get more feedback from their customers. It strikes me as a very intelligent way to actually have a personal conversation with a customer.
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If they were open about the plan from the start, they didn't advertise the fact clearly enough.
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