Turning Fans Into Spammers
from the now-there's-a-plan dept
Music label Word Records has chosen a ridiculous method of promoting the new Amy Grant album. They're running a contest for her fans on their website. The "contest" is that they will give free passes to whoever spams the most people with the press release about her new album. The more people you spam, the better your chances of winning. Any promotion that tells people to spam their friends (or, anyone) is a bad idea. It's not genuine marketing - it's stupid marketing. However, if they really wanted to do something like this, at the very least, they should have just made it a random drawing of people who passed it on - rather than whoever sends the "most". As it is, it's only encouraging people to pick up one of those "million email" spam CDs and spam everyone around. I wonder, if a spammer does spam people through this contest if Word Records could be held liable for breaking spam laws?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Sponsored by the Sunday Times
Phillip.
[ link to this | view in chronology ]