Vivendi Selling Actual MP3 Online
from the oh-my... dept
Could it be? A major label is actually trying to sell a real MP3 online. In a surprising move, Vivendi and Maverick Records are going to try selling a single for $0.99. This is an actual MP3 with no copy protection. They're hoping that selling the single for a low price will entice some buyers - but more importantly that it will build up demand for the actual album when it comes out. I'm surprised, but I think it's great that a major label is actually experimenting with MP3s and new business models. Though, I tend to agree with the guy quoted in the article saying that it would be even better if they simply gave away the MP3 to see if it drove up sales.
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