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1. 

   Chris, 29 May 2002 @ 5:35am

   
   

   No Subject Given

   I have an example of email marketing that works. I have bought probably a dozen CD's from Village Records (http://villagerecords.com), in Manhattan, KS. I've never been to to the store, and haven't even been to Kansas in the last 10 years. They send out a email once per month with reviews of 30+ new albums, most from artists I've never heard of. At least a couple of the reviews each month grab my attention and lead me to a search for MP3's to check out the music - which has lead to me buying the CD and discovering an artist I would have not otherwise heard of. Multiple my experience by a few thousand? subscribers to the email and you have a rather profitable venture that is very beneficial for all involved. The key, IMO, is that they are providing something of real value - the reviews - and not just screaming BUY THIS, BUY THIS in red flashing text!

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2. 

   Lee, 29 May 2002 @ 10:02am

   
   

   It works with me, sometimes

   Regular readers here know, I am an antispam zealot. However, I do respond favorably to email marketing from businesses where I have opted-in. If I am interested in buying someone's books, don't try and sell me travel plans, if I want that I will opt-in to a travel agency.
   
   Tip - Opt-in using a throwaway email address, hotmail, or something and use a fake name. If you don't get junk mail to that address and fake name, then you can probably assume that the business has a good privacy policy and you can then you can change your address to a regular POP account if you want.

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3. 

   LittleW0lf, 29 May 2002 @ 4:02pm

   
   

   Amazon and Legitimate Email Marketing

   I apparently have done something wrong, because Amazon seems to send me email weekly and sometimes daily, and very little of it is relative. I keep getting "for someone who has purchased in the past, check out these deals ...". It's gotten so bad in some cases that I've had to go in and set up a filter on my mail server to delete any "for someone" messages coming from Amazon, while allowing their normal monthly newsletter in. I've looked around Amazon's site in the past to find a way to tell them to stop sending these "for someone" messages without stopping the newsletter, but haven't found it.

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4. 

   NoSpamMan, 29 May 2002 @ 11:56pm

   
   

   Re: Amazon and Legitimate Email Marketing

   Amazon send me regular "newsletters" which have never yet had anything of interest to me in them - mostly stupid ads for whatever the latest hot item is. very annoying in fact.
   
   However, I do get mail from some specialist music companies that are informative, infrequent and useful.
   
   L.

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