Can Public Hotspots Make Money?
from the forget-it dept
With all the hype about Wifi hotspots lately, most people still don't think it's possible to make money by offering public Wifi access. The economics just don't support it, according to people in the industry. Some companies figure the best plan is just to focus on business travelers. However, some think that the "coffee shop" model, could work. By offering wireless access as a way to draw people into coffe shops and restaurants, it could be useful as a marketing tool to get more customers. I think a lot of the problem is that many people simply don't know about or understand Wifi right now. As more computers get integrated WiFi and people get used to using wireless access in the home, demand will increase for hotspots in more public places.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Of course...
[ link to this | view in chronology ]
what's to stop...
buying the food/coffee is kind of like asking if i looked at the ads on hotmail...not often, but a 'sale' every once in awhile keeps the revenue flowing...
[ link to this | view in chronology ]
Could work
The question is, how much will it cost to set up and maintain these networks, and will they be easy to keep running. If you advertise WiFi and don't deliver, that's worse than not offering it in the first place.
[ link to this | view in chronology ]
PPFA protocol
Linux/*BSD .iso image, some spare hardware with
two NICs + port 80/25/110 redirector.
Customer walks in, turns on netstumbler, gets
assigned an IP address, tries to browse, sees
a page saying 50cents per 1 hour DHCP lease...
please pay with paypal.
build the image/solution and split the revenue
with the access point/bandwidth/gateway hardware
owner/provider. Probably have to use some crypto
to keep the pirates from duping the idea by just
changing the paypal destination account.
Of course it would be even slicker if you reverse
engineered the firmware for popular access points,
accomplishing the same sort of solution and then
war drived around installing it on unsecured
access points. I guess you'd need one of those
off-shore PayPal accounts then...
[ link to this | view in chronology ]
Re: PPFA Protocol
Sun keeps talking about the "network identity"...
What a buch of crap. The only idenity that
should be required on the net is the ability to
pay.
Authentication by Payment... I like the sound of
that.
[ link to this | view in chronology ]