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No ...
Unless they think that might annoyance will create some sort of risidual memory of the product when I need it. Well if I am ever in a position to use a 800-Collect number "instead of dialing zero" and I think about Carrot Top I will rip the phone off it's stand and throw it in a lake.
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Re: No ...
"Maybe because I trust the brand managers in the business units so much to preserve our brand equity, I feel like I don’t need to see every TV ad before launch. But I had a free hour this Sunday and I sat down to watch part of a Giants game. And I should be happy to say I saw a new 800-CALL spot. But I’m not. Why?
Because I’m trying to figure out how that strange red-headed guy fits into our brand profile. I’m trying to figure out how that strange red-headed guy will sell this key service. I’m trying to figure out how I would explain to Armstrong or even Betsy that that strange little red-headed guy is going to help us gain the six points of share against MCI that you’ve promised us in this service sector.
Who is that strange little red-headed guy and why is he spending minutes a day in front of millions of Americans standing next to my logo?"
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Re: No ...
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Re: No ...
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Once
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