Yahoo Tries To Get Friendly With Advertisers
from the camp-Yahoo dept
While Yahoo keeps talking about non-advertising ways to boost revenue, it doesn't change the fact that ads still bring in a huge percentage of their income. As Yahoo gets more desperate to push up their advertising sales, it seems they've finally realized that it might help to treat advertisers nicely (NY Times, registration etc). They're even willing to talk to the smaller advertisers who they shunned before. They've also gone around and hired some folks with advertising experience, as well, to help act like a more traditional media company when courting advertisers.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
does yahoo agree with censorship? and corporate we
What is even more distressing, is the actions from companies such as Yahoo, in signging the "Public Pledge on Self-discipline for the Chinese Internet Industry" as commented on in the article http://hrw.org/press/2002/08/yahoo-ltr073002.htm "Yahoo! Risks Abusing Rights in China"
Some questions that should be ask and need to be answered as the rights and freedom of information is being reduced to the people of China are:
- Was Yahoo coerced into signing the "Public Pledge on Self-discipline for
the Chinese Internet Industry"? Did Yahoo know of the ramifications of what
would happen if it did not sign it? Not only that their site would be
blocked, but also that the Chinese Government could and might have
redirected traffic away from the real Yahoo site, to other sites in China,
similar to what it has done with www.google.com and www.altavista.com
- And since Yahoo has signed such an agreement, does that mean that Yahoo
now agrees with the current actions by the Chinese Government against not
only these other sites, but also other potential sites.
- Does Yahoo agree with the systematic blocking of potential competitor
sites? Does Yahoo agree with redirecting traffic from corporate websites to
other similar sites?
Please consider these implications as the Chinese people struggle to live, think and learn about about freedom.
Please consider a boycot of all companies that choose to advertise on yahoo, unless they too will be corerced into signing similar agreements or support of groups or governments that attempt such actions.
[ link to this | view in chronology ]