DVRs Are Selling But Not Fast Enough

from the it's-the-price-stupid! dept

Ask anyone who has a DVR from Replay or Tivo and they will tell you how much they love it. But they are tough sells. Its the kind of technology that you really must own to appreciate fully. So its no wonder that they are selling and will continue to do so, but at a slow and steady pace. The key to increasing sales is simple, the price needs to drop. DVRs cost pretty much what they did when they hit the market just a few years ago. That's surprising when you consider the falling price of hard disks. Once they are available for less than $200 or integrated into your next cable or satellite box, growth will continue to be slow.