Why Not A 40-MPG SUV?
from the good-question dept
I've heard the argument over and over again: that if carmakers wanted to, they could produce ridiculously more fuel-efficient cars. However, they don't do it, because they don't think it's a priority. Consumers don't care about fuel efficiency. They just want bigger cars with more power. MIT's Tech Review takes a look at the various technologies out there that are being designed to help increase fuel efficiency, and looks at the issues each one has to deal with before it can be used in production vehicles.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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If you'd RTFL:
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When accessories are driven mechanically, they are seldom driven at optimal speed for efficiency. When driven electrically, electronic controls can ensure that they are driven at optimal speed, thereby improving efficiency. Also, with the new 42 volt electrical systems, the generator will be designed to be more then twice as efficient as the current belt-driven generators.
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Give it a rest on the SUV stereotypes
The bottom line is yes, manufacturers could be doing better, but not as much better as everyone seems to think, not without trade offs. Safety, upfront cost and maintenance cost are all part of the mix. And consumers need to show that increased mileage is a priority to them as well. Because lets face it, the auto makers haven’t had much motivation because people don’t seem to care too much or put their money where their mouth is when buying a vehicle.
RANT:
I always hate it when people who really know nothing about the automotive industry spout off about how they could be making cars that get a hundred miles per gallon, but don’t because it’s a conspiracy with the oil companies or something. Anyone who says this should be slapped. Tell me this, if GM could release a SUV that did everything their current one does, and gets 100 mpg do you really think they would sit on it? It would mean they would put Ford and Chrysler out of business and make billions and billions of dollars. It’s just one of those lies that often even intelligent people believe and perpetuate like the 10% brain use myth. That’s not what the article was about, but it’s what most people think so I just wanted to cover it.
/RANT
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It's not a priority. The CAFE requirement for light trucks (which includes SUVs and Mini vans) is 20.7 mpg. The CAFE for cars is 27.5 mpg. The profit margin for SUVs (as a class of vehicle) is better than on most cars and the margin on the more expensive SUVs (bigger, worse mpg) is competitive with luxury cars (minus the gas guzzler tax). While trucks and vans are frequently bought for commercial purposes, SUVs are overwhelmingly for personal use.
Want higher fuel efficiency for SUVs? Move them out of the light truck catagory and into the cars category since that is how most are registed and used.
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