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Loyal Site Visitors Don't Mind Ads

Studies

from the depends-on-the-ads dept

Thu, Oct 24th 2002 3:37pm — Mike Masnick
I can see this study being stretched into a "what's good for GM, is good for the country" style argument, but a recent study says that loyal website visitors don't mind ads. Or, at least that's what the headline claims. The details are a little less clear. All the study seems to really show is that people who go to some fairly well known sites, think that their advertisers are "high quality". All that really means is that they don't think the NY Times will sell ads to a shady company - and not that they don't mind the ads. Also, the study doesn't seem to take into account the types of ads presented. Were these just banner ads? Pop ups? Interstitials? I still think that most people are quite frustrated with intrusive advertising. This is just an attempt to justify those ads whenever consumers complain.
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  • identicon
    Ross P., 24 Oct 2002 @ 9:18pm

    thats what we call "a crock"

    Yeah, like are we Americans to believe this study from the so called association in charge of all those annoying ads and popups? I think not. Only dullards, 3 year olds, and blind people don't mind web ad's - which one did this study poll? Must be the dullards, if people would stop responding to popups and spam, they would finally go away. Wake up people.

    [ link to this | view in chronology ]

    • identicon
      thecaptain, 25 Oct 2002 @ 5:12am

      Re: thats what we call

      I don't really think that many people DO in general respond to ads. I really don't have numbers, so I COULD be wrong, though I'm probably not. I mean, the percentage of responses couldn't be more than a fraction higher than ppl responding to spam.
      The problem is that these people are so cut off with reality when searching for the almighty dollar that they don't care if they are pissing millions to get the dozens that buy. Or even better, they figure they are getting their "name brands" out there...And think about it, the general public as sheep DO act that way...when they look for a cheap PC Cam...they think X10...they don't look around and they'll buy even if the popups pissed them off before.

      [ link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2002 @ 1:34pm

      Re: thats what we call

      > Only dullards, 3 year olds, and blind people don't mind web ad's< br>
      ...and people who are using Mozilla and its ad blocking / popup blocking capabilities!

      [ link to this | view in chronology ]

  • identicon
    bt garner, 25 Oct 2002 @ 5:15am

    Cause & Effect?

    Are the vistors loyal to the site because the ads are tolerable in the first place, maybe ?

    [ link to this | view in chronology ]

  • identicon
    JD, 25 Oct 2002 @ 11:12am

    Ads

    Is it possible that they've blocked most/all of the really annoying ads and are just seeing the minor/not-so-intrusive ads that slip through?

    [ link to this | view in chronology ]


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