Loyal Site Visitors Don't Mind Ads
from the depends-on-the-ads dept
I can see this study being stretched into a "what's good for GM, is good for the country" style argument, but a recent study says that loyal website visitors don't mind ads. Or, at least that's what the headline claims. The details are a little less clear. All the study seems to really show is that people who go to some fairly well known sites, think that their advertisers are "high quality". All that really means is that they don't think the NY Times will sell ads to a shady company - and not that they don't mind the ads. Also, the study doesn't seem to take into account the types of ads presented. Were these just banner ads? Pop ups? Interstitials? I still think that most people are quite frustrated with intrusive advertising. This is just an attempt to justify those ads whenever consumers complain.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
thats what we call "a crock"
[ link to this | view in thread ]
Re: thats what we call
The problem is that these people are so cut off with reality when searching for the almighty dollar that they don't care if they are pissing millions to get the dozens that buy. Or even better, they figure they are getting their "name brands" out there...And think about it, the general public as sheep DO act that way...when they look for a cheap PC Cam...they think X10...they don't look around and they'll buy even if the popups pissed them off before.
[ link to this | view in thread ]
Cause & Effect?
[ link to this | view in thread ]
Ads
[ link to this | view in thread ]
Re: thats what we call
...and people who are using Mozilla and its ad blocking / popup blocking capabilities!
[ link to this | view in thread ]