Gay Or TiVo?

from the profiling-gone-wrong dept

Joe Schmoe writes in with just the link for this story from the Wall Street Journal talking about how occasionally profiling goes (amusingly) wrong. I remember a few years back I ordered a GMAT book for a friend using my Amazon log-in, and despite the fact I've been done with business school for quite a few years, every time I went to Amazon, it would suggest yet another GMAT book. Amazon also thought I had a weird fascination with Elmore Leonard for some time. The story here talks about mischaracterizations on both Amazon and (more so) on TiVo, where the TiVo seems to think certain people like "gay" programming, or perhaps Korean programs. It seems that those who have been categorized often feel the need to fight back, and counteract the incorrect personalization by going to the other extreme. Someone who was categorized as gay by the TiVo started recording lots of war movies, so the TiVo then started to think he was a Nazi (I wonder if it recorded the Saturday Night Live episodes with gay Hitler?). They also mention that Jeff Bezos once was demonstrating the personalization features on Amazon to a crowd of about 500 people, and the top recommendation for him was the DVD for "Slave Girls From Beyond Infinity." Wonder what Jeff has been doing with his spare billions...
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Anonymous Coward, 26 Nov 2002 @ 12:17pm

    Feds

    I can't wait until the PATRIOT act allows the homeland intelligence agency to use this information to seek out potential bad-doers.

    link to this | view in chronology ]

  • identicon
    dorpus, 26 Nov 2002 @ 12:32pm

    Had that problem...

    I bought a science book called "Biological Exuberance" from Amazon that details homosexual behavior in 350 species of animals. I'm not gay, just bought it for intellectual entertainment, but Amazon did start recommending all these gay books to me. However, there was a link for "why am I being recommended this?" and let me turn off the "gay" feature.

    link to this | view in chronology ]

  • identicon
    J.D., 26 Nov 2002 @ 6:34pm

    Well...

    This is comical... until your health insurance rates go up (or your let go) because of a perceived health risk based in part on this type of profiling.

    link to this | view in chronology ]

    • identicon
      dorpus, 26 Nov 2002 @ 7:50pm

      Re: Well...

      That will happen if the health care industry can ever move beyond its paper-and-pencil form mentality. When that happens, we will see dramatic reductions in health care costs.


      link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.