Amazon Uses Fake Clothing Suggestions To Drive Customers To Clothing Store
from the for-the-humor-challenged dept
theodp writes "Amazon has an odd defense for its use of 'faux' clothing recommendations to help make its new apparel store perform well during the crucial holiday shopping season--its customers should have been smart enough to realize that Amazon was faking the recommendations for cashmere sweaters from Land’s End, Tommy Bahama Shirts from Nordstrom and Performance Fleece from Old Navy that were positioned next to what Amazon says are legitimate recommendations for books, music and videos." Theodp, who seems to spend all day scouring the internet for any remotely anti-Amazon story to submit here, is probably just upset that he didn't realize the recommendations were a joke to promote the new store. Of course, playing with humor in a retail business is a dangerous game - since people who don't get the joke would simply assume that Amazon's recommendation engine doesn't work very well.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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That explains alot...
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One Man's Joke Can Be Another's Class-Action Lawsu
:-)
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