Google Named Brand Of The Year
from the useless-polls dept
While I don't doubt that it's probably true, this story is already getting overhyped. A UK "branding agency" using a web poll determined that Google is the "Brand of the Year" according to those people who answered - beating out Apple, Coca-Cola and Ikea. I'm wondering why news organizations immediately trust a web-based poll, though. Even worse, the group that ran the poll claims that those who answered were "above averagely intelligent", though they don't explain how they know this. While it's very likely that Google is a very popular brand these days (amazingly done with next to no advertising), using such a poll to determine that fact seems questionable.
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Are you above averagely intelligent?
Why, another poll, of course!
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