That's Advertainment!
from the product-placement-is-so-last-year dept
We've discussed this issue before, but now Hollywood has apparently really jumped onto the idea of "advertainment" or "branded content", where advertisers pay for a portion of content which will either get their names noticed or their products displayed in a positive light. Think FedEx in Cast Away or BMWFilms. Now, however, some studios are looking specifically for advertainment vehicles, pointing out that commercials and traditional advertising are a dying breed. And, oh yeah, don't call this product placement, because it goes many miles beyond that - with the advertising company much more involved in the content creation process as well. Some of the comments from the folks in the article focusing on this market are a little bit too Hollywood - as they seem to forget that if the message is too overt, people are likely to react badly. One thing Hollywood isn't usually known for is its tact and subtlety.
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More jobs for creative people
Such strategies would go back to the 1970s model of Corporate Socialism, when big corporations offered a lot of fringe benefits and jobs to marginally useful functions. The 80s/90s saw an era of more competitive/vicious capitalism, because there were a lot of new, poorer countries in the capitalist game. When those countries get richer, we could go back to a softer capitalism.
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Re: More jobs for creative people
As a wardrobe stylist, Im starting to get a lot of work in this area...but hell, I'd love more.
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