Asking The Wrong Questions: What's Your Wireless Strategy?

from the who-cares dept

Businesses get swept up in fads. We all know that. It's tricky to avoid it sometimes, but making sure that you're always asking the right questions for your business is a useful way to at least nudge you back in the right direction. At the same time, the "wrong" questions can throw you completely off track. That may be the case with the latest popular question: what's your wireless strategy? That's not the type of question a business should be asking. They should be focused on "what do I need to do to keep my customers happy?" or "how will I grow my business?". Presumably, a wireless strategy can be useful in answering those questions, but focusing simply on "what is your wireless strategy?" will push people in the wrong direction. It will make them create a wireless strategy because everyone else is doing it, rather than because it's the right thing for their business.
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  • identicon
    merlin1horse, 14 Mar 2003 @ 10:40am

    wireless strategy

    Correct. What is your wireless strategy? is a question that should ONLY be a subset of a customer satisfaction question. Measurement milestones of the wireless strategy/action question have to be pinned to customer satisfaction. P.S. I believe there are NO incorrect questions. The more questions one asks the more specific answers one gets.

    link to this | view in chronology ]

    • icon
      Mike (profile), 14 Mar 2003 @ 10:48am

      Re: wireless strategy

      I believe there are NO incorrect questions. The more questions one asks the more specific answers one gets.

      That's a very good point. You're absolutely right. These questions should be subsets, though, and not the major focus - as you said as well.

      link to this | view in chronology ]

    • identicon
      Tony Cutright, 14 Mar 2003 @ 11:28am

      Re: wireless strategy

      Why isn't the question; How do I disrutpt my competitors advantage? Sustainable strategy demands unsustainable tactics that are benchmarked based on who can be copied and improved on. Wireless strategy is one tool to get there, not the solution.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 15 Mar 2003 @ 11:03am

    My wireless strategy is...

    ...based around my need to remove wires.

    That may sound stupid, but think about it for
    half a second.

    I've already seen tablet PCs get turfed because,
    who the fsck is going to carry around a 2.5 kilo
    tablet PC when the can just as easily sit their
    fat ass down at a desktop and get the same work
    done faster at a lower cost.

    All those flashy oracle, SAP and microsoft ads
    showing people placing multi-million $$ business
    to business orders over their cell phone are
    total fabrications.

    Tech sometimes losses complete touch with reality
    and it's important to call it when you see it.

    Occassionally wireless makes fablous sense. Like
    removing a $800 a month telco T1 line from your
    monthly budget... Or removing a $30k PBX upgrade
    from your office's operationals costs.

    ...but what the advertizing wonks would have you
    believe is nothing short of fantasy.

    link to this | view in chronology ]


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