Movielink Tries To Rebuild Marketing Buzz
from the maybe-they-should-rethink-their-product-instead dept
When Movielink, the Hollywood-backed online movie venture, first launched all the reasons it was likely to fail were pretty obvious. So, it shouldn't be any surprise, five months down the road, to hear that they're shifting strategies a bit. Of course, the new plans don't do much to help solve the real problems. Instead of admitting that they're offering something that isn't very compelling for way too high a price, Movielink has decided that they're struggling because people don't know about them. Thus, get ready for a big, useless, marketing campaign to tell you all about how you can sit around all day waiting for an insanely large download that will give you very limited movie watching options on a tiny screen - for more than what it would cost you to run over to Blockbuster and rent the feature-packed DVD. Once again, it looks like Hollywood has purposely designed Movielink to fail, so that they'll be able to tell Congress they "tried" to offer legitimate movies online, but were stymied by file sharing networks.
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