Company Convinces Man To Tatoo His Head: Walking Billboards

from the welcome-to-the-past dept

Quick! Check the calendars. Is it 1999 again? Remember all the silly publicity stunts companies did back then? Remember how you could win money if you changed your name (or the name of your town) to that of a dot com? Then, there were those great Outpost.com commercials where they showed babies with "Outpost.com" tattoos on their forheads. It appears that hosting company CI Host has stolen that idea from Outpost.com (can Outpost.com - now owned by Fry's - sue?) and are paying some sucker to tattoo their logo on the back of his head for the next five years. He needs to leave it visible, and answer questions of anyone who asks him about it. I could only find the press release about it, so it's a bit biased. Oddly, the press release claims that there's been a ton of press coverage about this story, but I haven't seen any yet. The company claims that this stunt alone has raised traffic 12% and has been directly responsible for 23 new customers. I'm not sure I'd believe those stats. Update: As someone pointed out in a comment below, this paid-tattoo-advertising is becoming something of a trend.
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  • identicon
    Josh, 22 Apr 2003 @ 4:33pm

    C I Host

    I'm not sure I'd believe those stats.

    I don't think many people who know much about this company would believe the stats either. http://www.webhostingtalk.com/ banned the name "C I Host" (and anything that remotely resembles it) from their forums due to the number of complaints posted to the board by disgruntled customers.
    Complaints ranged from credit cards being billed after cancellations, repeatedly, to C I Host taking customers' money and then not even providing them with the service they paid for (and refunds were non-existent).
    They also claimed to have something like 6 datacenters in the U.S. alone, with more all over the world (it was proved to be a false claim). WebHostingTalk.Com would still be full of posts from customers who signed up for a hosting plan that advertised free airplane tickets with a 12 month contract and then received nothing had it not been for a WHT admin banning the name.
    I don't know of any other forums with posts about C I Host (I think a lot of them have followed WHT's lead) but go through C I Host's press releases and I'm sure you'll find a lot of "embellishments."

    Josh

    link to this | view in chronology ]

    • identicon
      Ward, 22 Apr 2003 @ 9:45pm

      Re: C I Host

      I used CIHost a while back. They are by far the worse hosting outfit that I've ever dealt with. Days and days on response time on problems, sometimes they never even get back.. and then I terminiated, they SOLD me e-mail to various spammers (I ended up having to 100% block the cihost e-mail addr I had given them). I'm up to three domains now, and am very glad I don't use them anymore (I use ActiveHost - they normally turn around a problem in under 2 hours, regardless of the time of day or the day of week)
      -Ward

      link to this | view in chronology ]

  • identicon
    tim, 22 Apr 2003 @ 8:03pm

    Human Billboards

    Here is a link describing this trend with other companies - watch out for tennis matches and marathons!! http://www.businesstoday.com/business/business/reeb04222003.htm

    link to this | view in chronology ]


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