Pop-Ups Work?
from the but-for-how-long? dept
A new study done by the (somewhat biased) Advertising.com says that pop-up ads work great. They're even recommending pop-up ads as "the best creative format". I'd want to look in a lot more detail at the methodology used to determine these results, and I wonder if "click-through" is really the right measure of how good a pop-up is. I know that I've (all too frequently) clicked on a pop-up accidentally while trying to click on something within a browser window. Personally, the most annoying thing about pop-ups are how they switch the active browser window that I'm using. I tend to have many sites open at once, and often click on something to open in a new window, which I plan to visit later. Then I go back to what I'm reading, only to be rudely jerked over to either the pop-up or the site that pulled it up. I've recently installed some pop-up blocking software (which helps), but I'm also doing my best not to support any business that uses pop-ups for advertising. There's simply no reason to support a business that thinks annoying potential customers is an acceptable way to drum up business.
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Pop ups
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Why live with pop-ups?
A few forward-looking sites have recognized that not everybody has pop-ups enabled. When I go to read a Roger Ebert movie review, I get a page that says that the site uses pop-ups, and if I have pop-ups blocked, there's a pop-up-free link. And to my amazement, it actually works.
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