Finding A Company's Website Isn't Always So Easy
from the so-says-a-company-that-wants-to-help dept
Well, you have to wonder about any study done by a company that is clearly positioned to benefit from the results they found. A company that is trying to convince people to buy keyword names from it, is telling the world about their new study that says many companies have domain names that are difficult to find. They say (which should surprise no one) that most people just try CompanyName.com. Of course with hyphens and different TLDs it doesn't always work. They also found most people are willing to try about three times to find the right website - and then they move on. Of course, how did I find the webpage of the company that did the study? I just popped it into my search toolbar and let Google take me there. That seems much easier - and I didn't have to pay this company for one of their "keywords".Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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http://searchenginewatch.com/sereport/article.php/2164841
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CNN
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