Is Yahoo Changing Their Tune On Intrusive Ads?

from the maybe,-possibly... dept

Nearly two years ago, someone from Yahoo! announced that the company was going to focus on making advertising ever more intrusive, since that was the only plan that made sense to them. It appears that they've either (smartly) changed their minds, or are telling two different stories to two different groups. The latest release from the partnership of SBC and Yahoo says that they're including a pop-up blocker with their internet connections service. Clearly, this could be just coming from the SBC side of the fence as more ISPs feel pressure to offer pop up blockers. However, if Yahoo! is pitching advertisers on how successful their intrusive advertising program is, you have to wonder how they explain pushing so many intrusive ads with one hand, while offering users a way to block them with the other.
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Reader Comments

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  • identicon
    Hugh, 16 Sep 2003 @ 11:24am

    Google Toolbar

    Works for me. No more pop-ups.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 16 Sep 2003 @ 2:34pm

    No Subject Given

    mo'zilla.

    I haven't had a popup in more than a year.

    Far fewer exploits, too. Imagine that.

    link to this | view in chronology ]

  • identicon
    data64, 16 Sep 2003 @ 2:37pm

    selective blocking

    I think Yahoo will block ads from everyone else, but still show their own ads. That's what would make their ads so successful.
    Using a popup blocker from Yahoo-SBC is like asking the fox to guard the hen-house.

    link to this | view in chronology ]


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