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GPS receivers are dead when the sky isn't visible. They triangulate from very weak satellite signals and can have trouble in cities and heavily wooded terrain. How is it going to see through aluminum, or your fridge, or your roof?
GPS receivers need to listen to the almanac data from a number of satellites for about 30sec minimum before they can triangulate. What's the chances of a "winner" being outside with the false can long enough for the device to triangulate and broadcast? Unless it starts playing music and telling the winner to stay put, not very high.
What's the power budget and other logistics involved to develop such a device? With a poor transmitter, you would need a Coke Inc signal van parked on the corner.
Surely this costs a lot more than the other "false can" varieties, the ones which simply tell you to call a phone number or come in and redeem them.
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What about the power requirements?
Maybe it needs to be like those Forever Flashlights, where ya shake it to juice it back up.
"You're a winner! Please shake can vigorously for 2 minutes to activate transmitter"
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Can you picture it?
Or, a gun-toting felon who's trying to relax and enjoy a cold drink finds himself in the same situation and opens fire on the 'prize crew'.
Could make for some interesting PR...
Dang, I'm starting to sound like Dorpus...
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Re: Can you picture it?
Not likely, this still made way too much sense. Start talking about spiders trapped in cans of coke during the canning process, covered with nanotech-devices which catch a ride in the human stomach where they set up shop and sell your thoughts to the Coke company and you'll sound like Dorpus.
And I'll pull out my tin-foil cap when that happens.
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